The image of Benidorm usually portrayed in the British press is more often than not of a resort full of boozers out for a good time on the cheap. This image disappeared long ago, but is unfortunately maintained through malicious press who prefer to jibe at a sitting sun-drenched duck than actually look at just how far the city has come since the larger-lout, San Miguel swilling days of the late 70’s and early 80’s when British tour companies flooded the resort with a fortnight’s cheap holiday, all-in for the price of a pint. Let’s lay to rest a few of the old war horses that the media insist on riding when they dredge their archives while researching Europe’s single most popular holiday destination.